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PPC can help you achieve a vast number of business and marketing goals. PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Pay-per-click advertising campaigns allow you to have total control of your budget, targeting and ad placements. With ongoing PPC campaign optimisation, you’ll quickly find the sweet spot between budget and results.
Unlike content marketing and SEO that depends on search engine algorithm updates, PPC advertising offers stability. PPC isn’t as risky. Your success doesn’t depend on Google’s whim and evolutions, or even your on-website optimization. You pay for the clicks and place them in Google’s search results.
The great thing about PPC ads is that they don’t require specialist design or hefty production skills. Even if you’re a decade behind your competitors in jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. PPC lets you quickly cast a wide net to find new prospects and customers. Plus, most of the work is done within the PPC advertising platform – from the research to campaign build-out, to writing ads.