Reach An Already Engaged Audience
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. Email marketing can help to build customer relationships by providing them with information they want directly into their inbox on a consistent basis. With email marketing, it's that much easier to reach people because they always check their email. They can check it at any time, on multiple devices, which can improve the success of any marketing campaign.